Motivation and Satisfaction at Special Sport Event
Siti Nurhafizah Ahmad1, Zuraidah Sulaiman2, Zainab Khalifah3

1Siti Nurhafizah Ahmad, Universiti Teknologi Malaysia – AHIBS, Malaysia.
2Zuraidah Sulaiman, Universiti Teknologi Malaysia – AHIBS, Malaysia.
3Khalifah Zainab Universiti Teknologi Malaysia – AHIBS, Malaysia.
Manuscript received on March 12, 2020. | Revised Manuscript received on March 26, 2020. | Manuscript published on March 30, 2020. | PP: 4836-4842 | Volume-8 Issue-6, March 2020. | Retrieval Number: F8032038620/2020©BEIESP | DOI: 10.35940/ijrte.F8032.038620

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Abstract: Recently, volunteering has become a global trend and the number of volunteers has increased significantly at special events. Sports events are the most common special events which can be defined as a function or “occasion” that aims to raise money for the community or the non-profit group that organizes it, in terms of fundraising. There are many types of special events, each with its own complexity and relevance to different groups. Many sporting events rely on volunteers who play a crucial role in the success of an event. It is therefore the responsibility of the organizer and the management to understand the motivation and satisfaction of the volunteers, which will lead to new volunteers for future sporting events. Understanding the motivations of volunteers and ensuring that they can successfully accomplish the different roles required to achieve their goals is challenging. In order to recruit and retain enough volunteers at sporting events, it is important to understand clearly motivating factors that lead to volunteer satisfaction, to develop a successful volunteer retention strategy so that the organizer can recruit and keep enough volunteers at sporting events. Nevertheless, with these limitations, this study will highlight the motivational factors that can affect volunteering. The researcher’s project should therefore build on the ideas that emerge from the theory of self-determination (SDT). The SDT is applied in this conceptual research paper to discuss the volunteers’ motivation to volunteer for special sporting event using VMS-ISE motivation scale. The volunteers’ satisfaction with volunteering at special sporting events is also measured. This research ends with a conceptual framework in which motivational factors and the satisfaction of volunteers are discussed.
Keywords: Volunteers, Sports Event, Volunteer Motivation, Volunteer Satisfactio
Scope of the Article: Transportation Engineering.