The Role of Customer Experience in Brand Royalty and Emotional Intention of Cars in Chennai
N. Jeeva, Research Scholar, Department of Commerce, University of Madras, Chennai (Tamil Nadu), India.
Manuscript received on 30 November 2019 | Revised Manuscript received on 22 December 2019 | Manuscript Published on 31 December 2019 | PP: 261-263 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10511284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1051.1284S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The intend of research articles is to recognize the outcome of brand loyalty on purchase of Cars. Questionnaires were circulated to gather the responses from the various consumers. Brand knowledge and brand reliability have strong positive relationship with purchase of car. The study reveals that the buyer has the awareness of the particular product and the qualities that identifies the consumer’s level. Brand loyalty buildings a strong customer base and helps to frame towards succeed in the market. Percentage statistical tool was used to analyze the data and draw the conclusions.
Keywords: Brand Loyalty, Customer Experience, Emotional Intention.
Scope of the Article: e-governance, e-Commerce, e-business, e-Learning