A Scrutiny of Self Concept Level of Bank Customers as an Emerging Bank Marketing Strategy
T. S. Uma Rani1, Easwaramoorthy Rangaswamy2, Rtn. N. Panchanatham3

1Dr. T. S. Uma Rani, Amity Global Institute, Singapore.
2Dr. Easwaramoorthy Rangaswamy, Amity Global Institute, Singapore.
3Dr. Rtn. N. Panchanatham, Department of Business Administration, Annamalai University, Chidambaram (Tamil Nadu), India.
Manuscript received on 05 July 2019 | Revised Manuscript received on 15 August 2019 | Manuscript Published on 27 August 2019 | PP: 552-556 | Volume-8 Issue-2S4 July 2019 | Retrieval Number: B11080782S419/2019©BEIESP | DOI: 10.35940/ijrte.B1108.0782S419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: The study purpose is to focus with an analysis of Self Concept level of Bank customers as an Emerging Bank Marketing Strategy. The results of the present study shows that self-concept implicit as an essential factor for each and every individual and can transformones belief, attitude, and reaction towards their emerging marketing strategies and personal life. This study helps to comprehend the efficiency of the banks through their marketing strategies and the influence of self-concept variable of individual bank customers towards the meticulous bank. Thus, this paper concentrateson the relationship between the psychological variable self-concept levels of bank customers towards the specific commercial bank marketing strategies.
Keywords: Self Concept Level, Marketing Strategies, Bank Customers, Behaviors, Attitudes, and Reactions.
Scope of the Article: Marketing and Social Sciences