A Buying Behaviour Pattern of Modern Women
A. Suganya1, K. Ganesamurthy2
1A. Suganya, Alagappa Institute of Management, Alagappa University, Karaikudi (Tamil Nadu), India.
2Dr. K. Ganesamurthy, Department of Corporate Secretaryship, Alagappa University, Karaikudi (Tamil Nadu), India.
Manuscript received on 05 July 2019 | Revised Manuscript received on 15 August 2019 | Manuscript Published on 27 August 2019 | PP: 557-560 | Volume-8 Issue-2S4 July 2019 | Retrieval Number: B11090782S419/2019©BEIESP | DOI: 10.35940/ijrte.B1109.0782S419
Open Access | Editorial and Publishing Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Pearson Bryan states about the thinking style of women purchasers and the mistake done by leading brands in targeting the women buyers. He also added that the marketers concentrate on how to satisfy the female customers overall. But a female shopping cart transports not only the actual goods it also conveys tales about her long range knowledge and all the related influential factors throughout her life time. If general retailers understand this then, they could ensure the right goods are there for her and lengthen the tale. The emerging market thinks it covers all, but it misses the real women in marketing. They are the actual profit-making people for any organization. More women workforce is emerging in the recent years in all areas. They are the one making more and more money than others-Peggy Johnson. This article highlights the importance of female market and the untapped market of female Products. As women dominate the market the future focuses all the products towards the women even though the end user is male.
Keywords: Buying Behavior, Modern Women Purchasers, Female Market.
Scope of the Article: Pattern Recognition and Analysis