Impact of Brand Awareness and Customer Satisfaction Towards Services of Jan Aushadhi Medicalstores
Milton Solomon C1, C. Sundar2

1Milton Solomon C, Department of Management Studies, SRM University, Katangulathur (Tamil Nadu), India.
2Dr. C. Sundar, Department of Management Studies, SRM University, Ramapuram, Chennai (Tamil Nadu), India.
Manuscript received on 05 July 2019 | Revised Manuscript received on 15 August 2019 | Manuscript Published on 27 August 2019 | PP: 546-551 | Volume-8 Issue-2S4 July 2019 | Retrieval Number: B11070782S419/2019©BEIESP | DOI: 10.35940/ijrte.B1107.0782S419
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Abstract: This study focused on ‘Jan Aushadhi Scheme’ launched by the government of India. It is the need of the hour to understand the knowledge level of the consumer about generic medicine to promote the product and services across the various region in India. The purpose of the study is to identify the service of the stores by way of assessing service quality, brand awareness and customer satisfaction to offer suitable marketing strategies to the Jan Aushadi Medical Stores.
Keywords: Jan Aushadhi Medical Stores, Brand Awareness, Customer Satisfaction, SERVQUAL, Demographic Factors.
Scope of the Article: Context Awareness and Personalization