Towards Designing an Effective Business Communication Course: An Empirical Study
Sreenivasulu Yadamala1, Jayanth Kasyap2

1Sreenivasulu Yadamala, Department of E & FL, Madanapalle Institute of Technology and Science, (Andhra Pradesh), India.
2Jayanth Kasyap, Department of English, Yogi Vemana University, (Andhra Pradesh), India.
Manuscript received on 27 February 2019 | Revised Manuscript received on 14 March 2019 | Manuscript Published on 17 March 2019 | PP: 80-85 | Volume-7 Issue-ICETESM18, March 2019 | Retrieval Number: ICETESM20|19©BEIESP
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Abstract: The Present Paper focuses on the critical evaluation of Business Communication course components (Course Contents, Teaching-Learning Methodology and Assessment Patterns prescribed for the participants of MBA (Masters in Business Administration) programme offered by Andhra University, India. A survey questionnaire is designed on the selected components and feedback is obtained from the major stakeholders i.e. Students, Faculty and the Human Resource personnel of various Multi-National Companies. The gathered opinions are processed through Frequency Distribution method. Further, an endeavor is made to analyze the results and forward viable suggestions for the strengthening of teaching-learning and assessment practices pertaining to Business Communication course.
Keywords: Business Communication, Course Evaluation, Course Components, English for Business Purposes, English for Specific Purposes.
Scope of the Article: Agricultural Informatics and Communication