Good Governance of Public Relation Government Strategy in Lhokseumawe City Through the Website
Harinawati1, Anismar2, A M Husniati3, C. Puspasari4, W Sari5

1Harinawati, Lecturer, Universitas Malikussaleh, Indonesia.
2Anismar, Lecturer, Universitas Malikussaleh, Indonesia.
3A M Husniati, Lecturer, Universitas Malikussaleh, Indonesia.
4Cpuspasari, Lecturer, Universitas Malikussaleh, Indonesia.
5W Sari, Lecturer, Universitas Malikussaleh, Indonesia.
Manuscript received on 10 May 2019 | Revised Manuscript received on 19 May 2019 | Manuscript Published on 23 May 2019 | PP: 1497-1501 | Volume-7 Issue-6S5 April 2019 | Retrieval Number: F12660476S519/2019©BEIESP
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Abstract: This study discusses the Public Relations (PR) Role of the Lhokseumawe Government in Creating Good Governance through its official website and how the role of Public Relations Lhokseumawe Government manages the website based on Impression Management theory. The method used in this study is qualitative research using a descriptive approach where the selection of informants uses purposive sampling technique. Data collection techniques used are observation, interviews, and documentation.The results showed that the role of Public Relations of the LhokseumaweGovernment in create Good Governance through the websitewww.lhokseumawekota.go.d goes well, but public relations still made the website only as a means of information, there was no means of communication between the government and the public. The official website managed by the Public Relations of the Lhokseumawe Government if based on the Impression Management theory, on the website there are only 3 of the 5 strategies, namely ingratiation, self-promotion, and exemplification strategies. Public Relations wants the Lhokseumawe Government to be perceived as a party that is pleasing to the public, friendly, caring, respectful, competent, and worthy of being an example for other organizations.
Keywords: Good Governance, Govermment Public Relations, Impression Management Theory, and Lhokseumawe City.
Scope of the Article: Social Sciences