Technology Embracement and Etailer Approbation in Cyberspace Retailing
R. Nithya1, K. Selvavinayagam2
1R. Nithya, Research Scholar, Periyar University and Asst. Prof., Sona College of Technology, Salem, Tamilnadu, India.
2K. Selvavinayagam, Research Supervisor, Periyar University, Salem, Tamilnadu, India.

Manuscript received on January 05, 2020. | Revised Manuscript received on January 25, 2020. | Manuscript published on January 30, 2020. | PP: 5289-5292 | Volume-8 Issue-5, January 2020. | Retrieval Number: E3212018520/2020©BEIESP | DOI: 10.35940/ijrte.E3212.018520

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Abstract: The world is fascinated by mesmerising technologies. Technology has become a part and parcel of life today. Technology is utilised for running all household and workplace electrical and electronics products. One such revolutionary application has been the emergence of cyberspace as another world where people meet, greet and do business. Retailing in cyberspace is one such phenomenon. This study endeavours to assess the components of technology embracement as well as the impact of such embracement on etailer approbation. The study stemmed from the survey of 895 cyberspace shoppers in India.
Keywords: Entrustment, Uncomplicated Use, Technology Embracement, Etailer Approbation.
Scope of the Article: Security Technology and Information Assurance.