The Effect of Perceived Characteristics of DOI and Technology Adoption on SMEs Performance in Malaysia
Jaya Kumar Shanmugam1, Teoh Ai Ping2, Ramayah Thuraisamy3
1Jaya Kumar Shanmugam *, Graduate School of Business. Universiti Sains Malaysia.
2Teoh Ai Ping, Graduate School of Business, Universiti Sains Malaysia. Ramayah Thuraisamy, School of Management, Universiti Sains Malaysia.

Manuscript received on November 12, 2019. | Revised Manuscript received on November 25, 2019. | Manuscript published on 30 November, 2019. | PP: 4773-4779 | Volume-8 Issue-4, November 2019. | Retrieval Number: D7292118419/2019©BEIESP | DOI: 10.35940/ijrte.D7292.118419

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Abstract: This study aimed to investigate the impact of perceived characteristics on Diffusion of Innovation (DOI) and few other factors through information technology (IT) adoption on Small and Medium Enterprises (SMEs) performance. This paper summarized and synthesized relevant literature and mainly contributed to the Diffusion of Innovation theory. Other than the perceived characteristics of Diffusion of Innovation, the literature on organizational image, technology readiness, and organizational awareness were explored in relation to IT adoption to enhance SMEs performance. The outcome of this paper would inform especially on Malaysian researchers to further analyze the theory of Diffusion of Innovation on SME context. Organizational image, technology readiness, and organizational awareness are the eye opener for future researchers to explore more on these issues. It was proposed that, a questionnaire to be distribute among manufacturing SMEs in Malaysia and the data is analyze using Smart PLS. It is expected that the perceived characteristic of diffusion of innovation, organizational image, technology readiness, and organizational awareness are the factors to be considered in information technology adoption to enhance SMEs performance.
Keywords: Diffusion of Innovation, Information Technology Adoption, Performance, Small and Medium Enterprises.
Scope of the Article: Measurement & Performance Analysis.