Health and Hygiene Promotion by Advertisement is a Source to Make Consumer More Health Paranoid
Parihar Suresh Dahake1, Saket Narendra Bansod2, Nihar Suresh Dahake3
1Dr. Parihar Suresh Dahake*, Assistant Professor, Department Of Management Technology, Shri Ramdeobaba College of Engineering and Management, Nagpur, India.
2Dr. Saket Narendra Bansod, Assistant Professor, Dr. Ambedkar Institute of Management Studies & Research, Nagpur, India.
3Prof. Nihar Suresh Dahake, Assistant Professor, Zulekha College of Commerce Science and Technology, Nagpur, India.
Manuscript received on November 15, 2019. | Revised Manuscript received on November 23, 2019. | Manuscript published on November 30, 2019. | PP: 2580-2578 | Volume-8 Issue-4, November 2019. | Retrieval Number: D7235118419/2019©BEIESP | DOI: 10.35940/ijrte.D7235.118419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Purpose: This paper evaluates the perspective and willingness of a customer behavior approach by using television advertisements for safe health, hygiene and sanitation by incessant advertising and promotion to create a brand and keeping regularly in the memory of consumers in order to be as the preference which arouses the consumer desires. Methodology: The method of the study was descriptive the Primary data was collected by using tools interviews, surveys questionnaires, online surveys, well-structured interview schedules, and schedule questionnaires. Findings: Television commercials look for making use of extremely interactive content and visualization where possible to show. Consumer preferences are highly sophisticated about their Product priorities .Promotion of Health factors by television Advertisements are used to persuade changes in consumer behavior. Implications: It is to be found that most of consumers preferred their products due to How Health and Hygiene promotion through TV advertisement which sways consumer intentions and that factors researcher wants to investigate through this research. Value: People are taking a deep interest in their health, hygiene, and wellness. And television is work as a valuable communication instrument of the product placement at top of the mind of the consumer Does it affect consumer mind? Does it truly make the consumer to take the firm decision for purchase? To know these facts researcher has uncovered with this research study to take corrective actions by FMCG Companies.
Keywords: Health, Hygiene, Television, Advertisement, Consumer, Behavior, Antibacterial.
Scope of the Article: Healthcare Informatics.