Customer E-Satisfaction Towards E-Retailing Services in Salem City
M. Abirami

Dr. M. Abirami, Assistant Professor, Department of Commerce, Sri Sarada College for Women Autonomous, Salem (Tamil Nadu), India.
Manuscript received on 30 November 2019 | Revised Manuscript received on 22 December 2019 | Manuscript Published on 31 December 2019 | PP: 232-236 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10881284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1088.1284S319
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Abstract: In a global era marketing environment have been startup with the smart ways to promote their product via internet. The fast growth and development of the internet has a very strong impact upon the worldwide marketing environment. In recent trends it has become one of the very most popular approaches for business and customer to perform trading over the internet. Though e- commerce has created new path to businesses as well as customers, it is all about the consumer attitude towards business to commerce (B2C) vis-a-vis the conventional shopping channel to persist. Moreover, the success of e-retailing depends on the customer satisfaction during their purchase. This study is taking place to identify the customer’s e-satisfaction level in e-retailing services. The result of this research study reports the customer e-satisfaction towards e-retailing services channels through constructs prescribed by the frameworks. Using constructs, a model was tested among the e-retailing customers and to find their satisfaction and preferences.
Keywords: E-Commerce, E-Retailing, E-Satisfaction.
Scope of the Article: e-governance, e-Commerce, e-business, e-Learning