Determinants of Distributor’s Satisfaction on Multi Level Marketing [MLM] Strategies
O.S. Vedavalli1, M. Venkatramaraju2

1O. S. Vedavalli, Research Scholar, Assistant Professor Head, Department of Commerce, Pachaiyappa’s College, St. Joseph’s College Arts & Science, Chennai (Tamil Nadu), India.
2Dr. D. Venkatramaraju, Research Supervisor, Associate Professor, Rtd, Department of Commerce, Pachaiyappa’s College, Chennai (Tamil Nadu), India.
Manuscript received on 04 December 2019 | Revised Manuscript received on 20 December 2019 | Manuscript Published on 31 December 2019 | PP: 383-385 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10841284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1084.1284S319
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Abstract: The present study helps to bring out the various factors that determine the distributor’s satisfaction towards multi level marketing strategies in their business. This study adopted survey method and questionnaire method to collect primary information from the distributors of multi level marketing in their regular business practices. The five different factors have been studies to explore the distributor’s perception. Perceived quality on the training program was not significantly influence the distributor’s satisfaction. This empirical investigation explores that distributors of multi level marketing companies are having higher perception on multi level marketing strategies.
Keywords: Multilevel Marketing, Distributors satisfaction, Perception and Opportunity.
Scope of the Article: Marketing and Social Sciences