Transformational Leadership and Innovative Strategies Influencing Startup Performance
S. Sangeetha1, R. Shanthi2

1S. Sangeetha, Ph.D Research Scholar, Department of Commerce, University of Madras, Chennai (Tamil Nadu), India.
2Dr. R. Shanthi, Associate Professor, Department of Commerce, University of Madras, Chennai (Tamil Nadu), India.
Manuscript received on 01 December 2019 | Revised Manuscript received on 22 December 2019 | Manuscript Published on 31 December 2019 | PP: 346-349 | Volume-8 Issue-4S3 December 2019 | Retrieval Number: D10731284S319/2019©BEIESP | DOI: 10.35940/ijrte.D1073.1284S319
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Abstract: Startups are coming up with their entrepreneurial ambitions. Individual firms extend into larger businesses with an urge to fulfil their business needs. It is possible when startups put their effort into business with their leadership and technological skills. Some of the earlier studies have proved that the economic growth of a developed country is purely because of the quality and efficiency of the entrepreneurs. Generally persons with entrepreneurial ambitions have highest potential to generate new jobs in the economy. Startups personal characteristics, skills and competency are necessary for them to compete and survive in the business environment. Knowledge and new ideas are often outcomes of the entrepreneurs. This study explains the leadership skills and management strategies of the startups and also analyse the startups performance in relation to their leadership skills, management strategies.
Keywords: Startups, Leadership Skills, Strategies, Performance.
Scope of the Article: Social Sciences