Conceptually Examine Subliminal Perception in Marketing and Strategy Terms
K. Prabhakar Raj Kumar1, M. Priya2

1Dr. K. Prabhakar Raj Kumar, Associate Professor, Department of Commerce, Periyar University, Salem (Tamil Nadu), India.
2M. Priya, Ph.D Research Scholar, Periyar University, Salem (Tamil Nadu), India.
Manuscript received on 28 November 2019 | Revised Manuscript received on 08 December 2019 | Manuscript Published on 16 December 2019 | PP: 595-599 | Volume-8 Issue-3S3 November 2019 | Retrieval Number: C13061183S319/2019©BEIESP | DOI: 10.35940/ijrte.C1306.1183S319
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Abstract: Subliminal audio perception, additionally known as subliminal audio information. are actually information, either graphic or even acoustic, that are presented merely beyond the limit of human understanding. A subliminal audio viewpoint might certainly not be actually distinct good enough that the aware mind may enroll it however be actually discernible good enough for the subconsciousness mind. The very same applies to a subliminal audio graphic. The utmost measure of just how effective a company’s marketing technique is exactly how effectively the information provided through industrying embed the minds of buyers as well as influences them to purchase the product or services of the organisation. As opposed to preferred technique, marketing technique is not taken out of lean sky. At least it should not be actually. A marketing strategy should outgrow the business’s market value proposition. The worth proposal often provides the crucial notification for all advertising and marketing One strategy that marketers are generally thinking about is subliminal audio understanding. This causing is subliminal audio perception. The resulting kind of advertising and marketing is known as subliminal audio advertising and marketing.
Keywords: Subliminal, Perception , Consumers, Conscious, Organisation, Marketing, Strategy.
Scope of the Article: Marketing and Social Sciences