TV and Cinema Advertising in a High Spending Retail Market- UAE
Sajid Marickar1, D. Rajasekar2

1Sajid Marickar, Research Scholar, AMET Business School University, (Tamil Nadu), India.
2Dr. D. Rajasekar, Professor, AMET Business School University, (Tamil Nadu), India.
Manuscript received on 20 October 2019 | Revised Manuscript received on 25 October 2019 | Manuscript Published on 02 November 2019 | PP: 3938-3942 | Volume-8 Issue-2S11 September 2019 | Retrieval Number: B15330982S1119/2019©BEIESP | DOI: 10.35940/ijrte.B1533.0982S1119
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Abstract: Most shoppers scour the internet and shop in the brick and mortar store. Because of these factors, TV and Cinema advertisement is a very risky proposition that needs a clear understanding of the tastes of TV and Cinema Viewing for marketers to succeed in this market.
Keywords: TV and Cinema, UAE Retail Market, Dubai Mall, Luxury Brands, Retail Sales, TV Channels, MBC, Marketing, Advertising, Market Research.
Scope of the Article: Marketing and Social Sciences