Analysis of Marketing Strategies Adopted by Gold Jewelers in Chennai
M. Anbarasi1, S. Praveen Kumar2

1M. Anbarasi, Department of MBA, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
2Dr. S. Praveen Kumar, Department of MBA, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
Manuscript received on 14 August 2019 | Revised Manuscript received on 05 September 2019 | Manuscript Published on 17 September 2019 | PP: 367-370 | Volume-8 Issue-2S8 August 2019 | Retrieval Number: B13880882S819/2019©BEIESP | DOI: 10.35940/ijrte.B1388.0882S819
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Abstract: The improvement and patterns in the advertising field summon interest and imagination. Socially, the Indian individuals have an extraordinary adoration and interest for gold. Gold isn’t an item, however a product. It is homogeneous and undefined. India is esteemed to be the center point of the worldwide gems showcase on account of its low expenses and accessibility of high-talented work. Three tremendous markets for gold gems are China, India, and the US, each agreement it for a one of a kind social hugeness. Securing gems is associated with festivities, connections, self-articulation and trusts later on in these nations. The Research paper draws out a diagram of advertising procedures in the Gold adornments showcase, by taking Thrissur, the Gold Hub of Kerala as a contextual investigation. From the examination it was discovered that promoting methodologies assumes a critical job in gold adornments advertise. Imaginative promoting systems exceptionally impact client purchasing conduct. The investigation empowers the adornments shipper to gadget arrangements, plans and methodologies in an increasingly powerful way to thrive their business.
Keywords: Advertisement, Behaviour, Gold, Marketing, Strategies.
Scope of the Article: Marketing and Social Sciences