Role of Travel Behaviour Characteristics in Selecting Wellness Services at Tourism Destination
K. Subathra1, S. Senthil Kumar2, T. Ramachandran3
1K. Subathra, Research Scholar, Assistant Professor, Faculty of Management, SRM University, Chennai (Tamil Nadu), India.
2Dr. S. Senthil Kumar, Assistant Professor, Faculty of Management, SRM University, Chennai (Tamil Nadu), India.
3Dr. T. Ramachandran, Professor, Faculty of Management, SRM University, Chennai (Tamil Nadu), India.
Manuscript received on 04 July 2019 | Revised Manuscript received on 14 August 2019 | Manuscript Published on 27 August 2019 | PP: 435-440 | Volume-8 Issue-2S4 July 2019 | Retrieval Number: B10850782S419/2019©BEIESP | DOI: 10.35940/ijrte.B1085.0782S419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The main plan of this manuscript was to explore the peculiarities between the three kinds of visitors: Spiritual retreat, Beauty spa and Health resort visitors with reverence to choosing tourism destination and their socio demographic, travel behaviour characteristics. Data was collected from as a division of a investigate on tourists’ activities on a part of vacationers visiting and also residing at least one night in tourist service offered places in India. Respondents are international tourists to India specifically to the wellness tourism destinations such as Kerala, Karnataka, Tamilnadu and Pondicherry who are drawn from the study population. They may have used services from the three types of services and must be an international visitor to India. As Chennai, Bangalore, Kottakal, & Auroville were the few places of wellness tourism from each of the destinations mentioned above which is a representative of the requisite population the samples were drawn from above mentioned places. Few chi square tests for independence were performed to check if there exists any significant difference among the three types of wellbeing visitors with reverence to their demographic and voyage behaviour distinctiveness. Noteworthy dissimilarities among three types were initiated from the facet of sample travel behaviour distinctiveness, socio demographic, visiting other tourism destinations.
Keywords: Wellness, Travel Behaviour, India.
Scope of the Article: Social Sciences