Andhra Pradesh Capital Region (Amaravathi) Investors’ Preference Towards Mutual Fund Sectors and Schemes – Qualitative Study
Vasavi Palla1, Nagendra Kumar Turaga2, Srinivasa Rao Bandaru3
1Dr. Vasavi Palla, Assistant Professor, K L U Business School, K L University, Guntur District.
2Nagendra Kumar Turaga, Assistant Professor, Department of Management Studies, VFSTR Deemed to be University, Guntur.
3Dr. Srinivasa Rao Bandaru, Associate Professor, Department of Management Studies, VFSTR Deemed to be University, Guntur.

Manuscript received on 12 April 2019 | Revised Manuscript received on 17 May 2019 | Manuscript published on 30 May 2019 | PP: 2828-2835 | Volume-8 Issue-1, May 2019 | Retrieval Number: A1451058119/19©BEIESP
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Abstract: Mutual fund sectors in India are growing due to risk aversion attitude of investors and dynamism in market. Investors’ preference on investment in mutual fund sectors and schemes, as a single study, is an unexplored area. The aim of study is to examine the impact of demographic factors on sectors and schemes of mutual fund with special focus on the emerging capital region of Andhra Pradesh. The study is qualitative but descriptive in nature. Primary data collected using wellstructured questionnaire and secondary data from existing print and digital resources. The collected data analysed using descriptive statistics like chi square tool. Except Age, and Gender all other factors are significant in terms of preference of mutual fund sectors by investors and in terms preference of mutual fund schemes all factors are significantly affecting investors. This study helps in finding out the necessary facts regarding investors’ investment in different sectors and schemes of mutual funds in AP Capital Region. The findings and conclusions are drawn from the primary data analysis and interpretation results with the help of descriptive statistics.
Keywords: Mutual Fund; Sectors; Schemes; Investors Perception; AP Capital Region

Scope of the Article:  E-Commerce