Stakeholder Targeting and Engagement Platform
Upasana Chaudhari1, S P Syed Ibrahim2
1Upasana Chaudhari, Student, School of Computer Science and Engineering, Vellore Institute of Technology, Chennai, India.
2Dr S P Syed Ibrahim, Professor, School of Computer Science and Engineering, Vellore Institute of Technology, Chennai, India.
Manuscript received on 06 April 2019 | Revised Manuscript received on 12 May 2019 | Manuscript published on 30 May 2019 | PP: 1078-1084 | Volume-8 Issue-1, May 2019 | Retrieval Number: A1370058119/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: STEP or Stakeholder Targeting and Engagement Platform is a method to control the relationships and inter-actions between an employer and its customers and ability clients. A STEP system helps businesses stay customer-connected, streamline processes, and improve profitability. A STEP system’s objective is to improve business relationships. Also to look at the history of engagement that would help with the stakeholder to analyze the previous projects and give you a sense of the projects with that client. You can also track the Engagement Plan and the activities that are taking place on that particular project along with this. We can have a Segment distribution visual representation. The Stakeholder Targeting and Engagement Platform is the face of business process information technology aimed at establishing the mutually beneficial relationship with customers to drive customer retention, value and profitability. It has become the focus of the Stakeholder Targeting and Engagement Platform to use these data to design and deliver services according to the customer’s needs.
Index Terms: Profitability, Retention, Stakeholder, Targeting.
Scope of the Article: E-Commerce