The Social Media Content Through Content Quality and Personal Behavior using Data Mining Techniques
P. Rethina Sabapathi1, K.P. Kaliyamurthie2

1P. Rethina Sabapathi, Research Scholar, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
2Dr. K.P. Kaliyamurthie, Dean, Department of CSE, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
Manuscript received on 22 May 2019 | Revised Manuscript received on 08 June 2019 | Manuscript Published on 15 June 2019 | PP: 326-327 | Volume-8 Issue-1S2 May 2019 | Retrieval Number: A00760581S219/2019©BEIESP
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Abstract: Today the social media and internet users are grows exponentially. In social media communication and connections are plays a very vital role in human life. The internet users are mostly use minimum one of the social media networks. The users connect to other peer users in digitally and share the information every day. The information may include different forms like blog, website, links, examples, images, audio, video and other formats. Understanding the behavior of individual users in the social media is become important. Because of the information shared with others is includes personal, emotional, official and other contents. This research paper studies about the behavior of mobile users in a community group. The key need of this study is to build the trust users in the group and their commutations and connections.
Keywords: Marketing, Segmentation, Technology and Buying Behaviour.
Scope of the Article: Social Networks