Genys’Online Marketing Buying Behaviour
S. Ramachandran1, S. Rabiyathul Basariya2

1S. Ramachandran, Research Scholar, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
2S. Rabiyathul Basariya, Associate Professor, Research Supervisor, Department of Commerce & Business Administration, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
Manuscript received on 21 May 2019 | Revised Manuscript received on 07 June 2019 | Manuscript Published on 15 June 2019 | PP: 323-325 | Volume-8 Issue-1S2 May 2019 | Retrieval Number: A00750581S219/2019©BEIESP
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Abstract: Majority of youngsters’ having connected online through internet either through computers or by smart phones. After the entry of Jio in the field of internet, the competition began and the cost of internet service became much cheaper andnoweveryone can afford the cost. Latest “Times of India” statistics shows around 59% of internet users are college students/young men. The trend of going to the physical stores to buy the product is in the decline stage where as the trend of surfing product specification as well as its cost and alternates through online marketing sites is increasing among youngsters. Since, it is more convenient for them to shop anywhere and anytime. Shopping can be done 24 x 7 and before buying; review of product performance through social media and compare its price through varies alternate sites. There is no compulsion to buy the product while surfingoreven if visited the site forany number of times. The payment can be made through online transition and products will be delivered to doorstep. Hence shopping through online become a joyful experience and preferred by youngsters.
Keywords: Marketing, Segmentation, Technology and Buying Behaviour.
Scope of the Article: Marketing and Social Sciences