Porter`s Value Chain” – With Special Reference to Overhaul of Construction Machineries
Col Subramanian.R1, Rajeesh Viswanathan2, Jahira Parveen3
1Dr. Col Subramanian. R, Department of International Business, School of Management, Pondicherry University, Pondicherry (Tamil Nadu), India.
2Dr. Rajeesh Viswanathan, Assistant Professor, Department of International Business, School of Management, Pondicherry University, Pondicherry (Tamil Nadu), India.
3Dr. Jahira Parveen, Faculty of Management, SRM Institute of Technology, Chennai (Tamil Nadu), India.
Manuscript received on 25 March 2019 | Revised Manuscript received on 04 April 2019 | Manuscript Published on 27 April 2019 | PP: 380-384 | Volume-7 Issue-6S2 April 2019 | Retrieval Number: F9076047619/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Purpose:-The present study is descriptive and qualitative in nature aiming to bring out the application of porter`s value chain frame work in to construction machineries overhaul sector. Design / methodology / approach:-It is basically a qualitative study based on secondary data identified through review of literature from journals and books. Findings:-Porter`s value chain has nine generic activities (five primary and four secondary). Activities are grouped into two types of activities oriented to goods output and market. Product oriented activities are the activities, undertaken by the focal firm to add value to the goods produced. Market oriented activities are the activities, undertaken by the focal firm to deliver the end product or services to the users. Support / secondary activities are those activities, not directly associated with the conversion process but aids the principal activities in their execution / functions. This study identified seven primary activities and six secondary activities for construction machineries overhaul sector. Originality / value:-This article gives valuable outcomes in understanding the porter`s value chain frame work and its applications. This article also explains the importance of the primary and secondary activities including the interlinking of activities within the and outside the firm. In spite of the limitations of the research, the study contributed to the application of porter`s value chain concept in to construction machineries overhaul sector. The study has found that porter`s value chain concept can be applied to other areas.
Keywords: Value Chain Model, Construction Machineries Overhaul, Primary/Principal Activities, Secondary /Supporting Activities.
Scope of the Article: Construction Economics