User’s Perspective about Mobile Fitness Applications
Sakitha Anna Joseph1, Reshma Raj K.2, Sony Vijayan3

1Reshma Raj K., M.Com (Finance And System) Amrita School of Arts And Science, Kochi, Kerala, India.
2Sakitha Anna Joseph, M.Com (Finance And System) Amrita School Of Arts And Science, Kochi, Kerala, India.
3Dr. Sony Vijayan, Associate Professor, Research Guide, Pgp Chair ( Member , Board of Studies In Commerce ) Amrita School of Arts And Science, Kochi, Kerala, India.
Manuscript received on March 12, 2020. | Revised Manuscript received on March 25, 2020. | Manuscript published on March 30, 2020. | PP: 3368-3373 | Volume-8 Issue-6, March 2020. | Retrieval Number: F8760038620/2020©BEIESP | DOI: 10.35940/ijrte.F8760.038620

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Abstract: Being fit physically and mentally is every human being’s ultimate desire. This need has been realized by the pioneers behind the development of fitness applications. To serve the diverse needs of users, these apps offer personalization and also offer diet and nutrition besides exercise and workouts. The apps have been a great relief to people who do not have time to visit fitness centers. Also it provides cost free exercise guidelines and diet packages. Many people who have realized the importance of these apps in their daily life have started making use of such apps. This study aims to understand the user’s stance on fitness apps available in mobile devices. Basically, the study focuses on the effectiveness of fitness apps in terms of various factors like time, cost and accessibility. Also it digs into the reasons why these apps are preferred over fitness centers. Requisite information regarding various related aspects was collected through primary data from one hundred respondents. The study also alludes on the means to increase and improve the user participation towards using the apps.
Keywords: Fitness, Personalization, Mobile Devices, Effectiveness, Time, Cost, Accessibility, Customer Participation.
Scope of the Article: Standards for IoT Applications.