A Study of Campus Engagement Practices in India
Vishnu Sreenivasan, Department of Management,Amrita Vishwa Vidyapeetham, (Kollam), India.
Manuscript received on 23 March 2019 | Revised Manuscript received on 30 March 2019 | Manuscript published on 30 March 2019 | PP: 740-742 | Volume-7 Issue-6, March 2019 | Retrieval Number: F2744037619/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The present research was conducted to understand the student’s perspective of campus engagement events. Campus engagement events is a powerful tool to engage students across campuses. These events helps to build an employer branding and attract the right candidates from such campuses. For that a questionnaire has been framed to collect the information from students. Based on the responses of students made analysis on different criteria like, the month in which students prefer to conduct events, type of information that campuses prefer at engagement events, employer representative they prefer to meet at engagement events.
Keywords: Employer branding, Campus engagement event
Scope of the Article: Mobile Applications and Services for IoT