Customer Satisfaction for ATM Services: A Comparative Study of Public & Private Sector Banks in Sahibabad
Rakhi Sharma1, Ajit Mittal2, Teena Bagga3

1Rakhi Sharma, Research Scholar, Amity Business School, Amity University, (Uttar Pradesh), India.
2Dr. Ajit Mittal, Associate Professor, Amity Business School, Amity University, (Uttar Pradesh), India.
3Dr. Teena Bagga, Professor, Amity Business School, Amity University, (Uttar Pradesh), India.
Manuscript received on 10 May 2019 | Revised Manuscript received on 19 May 2019 | Manuscript Published on 23 May 2019 | PP: 1562-1568 | Volume-7 Issue-6S5 April 2019 | Retrieval Number: F12760476S519/2019©BEIESP
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Abstract: The diversity and number of computer users has increased rapidly. The users include administrative assistants, salesmen, insurance adjusters, health care workers, teachers, home makers, engineers, accountants, and managers. Majority of these users are engaged in tasks that rapidly vary on a daily, monthly, and yearly basis. Consequently, the software needs of computer users are frequently change, complex, and diverse. This trend suggests that professional software developers are unlikely to meet all the needs of the users on a direct basis, attributed to slow development processes and limited domain knowledge. This trend has prompted the emergence of ATM approaches that seek to solve the problem[4][20]. The aim of this study is to investigate the degree to which ATM services have promoted customer satisfaction.
Keywords: Bank’s Service Quality, Customer Satisfaction, ATM, Private Sector, Public Sector.
Scope of the Article: e-governance, e-Commerce, e-business, e-Learning