Collision of Social Network Sites Among College Students Academic Performance
P. G.Thirumagal1, G. Madhumita2, V. Krishna Priya3

1P. G. Thirumagal, Associate Professor, School of Management Studies VISTAS, Chennai (Tamil Nadu), India.
2G. Madhumita, Associate Professor, School of Management Studies, VISTAS, Chennai (Tamil Nadu), India.
3V. Krishna Priya, Assistant Professor, School of Management Studies VISTAS, Chennai (Tamil Nadu), India.
Manuscript received on 08 May 2019 | Revised Manuscript received on 19 May 2019 | Manuscript Published on 23 May 2019 | PP: 1211-1214 | Volume-7 Issue-6S5 April 2019 | Retrieval Number: F12070476S519/2019©BEIESP
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Abstract: Students’ academic life has enthused todiverse dimensionsas the preface of these various social media networks &numerous studies encompassadmitted that social media acts asignificant role on students in higher education as well as in their academics believed by Wheeler, Yeomans, (2008)1 ; Rifkin,(2009)2 . This article predicts the association of using social media network sites among college students academic performance.This study is descriptive in nature and simple random sampling was adopted. A conceptual model was designed and the variables used were Social Media, Time duration, Connectivity with friends and people, privacy concerns, technology advancement and Students academic performance. A questionnaire was distributed among 5 Top Deemed Universities across Chennai. The respondents were from Undergraduate to Ph.D research Scholars. A sample Size of 725 were collected. The data was analyzed by using SPSS 21.0, Chi-square test( cross tabs) and Two – way ANOVA tools were applied to understand association and difference between gender with duration and periodconsumed on the social media sites. Thus the results prove that there is no substantial change between the gender and their usage pattern of social media sites.
Keywords: Social Media, Time Duration, Connectivity With Friends and People, Privacy Concerns, Technology Advancement and Students Academic Performance.
Scope of the Article: Social Network