Ascertaining the Mediating Effect of Financial Literacy for Accessing Mobile Banking Services to achieve Financial Inclusion
M. Bhuvana1, S. Vasantha2
1M. Bhuvana, Assistant Professsor, Department of Business Administration, Vels Institute of Science, Technology and Advanced Studies VISTAS, Pallavaram, Chennai (Tamil Nadu), India.
2S. Vasantha, Professor, Vels Institute of Science, Technology and Advanced Studies VISTAS, Pallavaram, Chennai (Tamil Nadu), India.
Manuscript received on 08 May 2019 | Revised Manuscript received on 19 May 2019 | Manuscript Published on 23 May 2019 | PP: 1182-1190 | Volume-7 Issue-6S5 April 2019 | Retrieval Number: F12020476S319/2019©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Objectives: The Reserve Bank of India (RBI) has narrated the financial inclusion is defined as an activity of facilitating financial services for the people residing in the unreached segments in the society. This research study has done an examination on the usage of mobile banking services by the rural people belongs to the district of Tirupur with the mediating effect of Financial Literacy. This research study has analyzed the impact of mobile banking services to understand the achievement of financial inclusion through banking technologies. Methodology: This research study has taken Technological Acceptance Model 2(TAM2) for constructing the theoretical framework. The primary data for the research study has been gathered from the villages of Tirupur District. Data analysis has been done by using SPSS 21 and the theoretical model that has been proposed is tested through AMOS 21 by using Structural Equation Modeling (SEM).Findings: The study has found that all the rural respondents are utilizing mobile phones. The variable called Financial Literacy was found to be mediating partially between the attitude of rural respondents and Behavioral intention to use mobile banking services. From the SEM model it is found that there is a relationship that exist between the study variables,Novelty: Many studies has focused on technological acceptance by the bank customers only at urban and semi urban areas. There exist only limited studies has was founded on the banking technology that was utilized by the rural customers. This is considered to be an extensive contribution to the research study that has already done in the field of financial inclusion.
Keywords: Mobile Banking Services, Rural Population, Financial Inclusion, Financial Literacy, Behavioral Intention.
Scope of the Article: Financial and Scientific Applications of All Kind