The MENA Business Context and Indigenous Assessment
Caroline Akhras

Caroline Akhras, Associate Professor, Department of Management and Marketing, Faculty of Business Administration and Economics, Notre Dame University, Lebanon.
Manuscript received on 08 May 2019 | Revised Manuscript received on 19 May 2019 | Manuscript Published on 23 May 2019 | PP: 1069-1074 | Volume-7 Issue-6S5 April 2019 | Retrieval Number: F11830476S519/2019©BEIESP
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Abstract: Objective: The purpose of this qualitative research paper is to evaluate perceptions of indigenous assessment in business institutions in Lebanon. Methodology: The survey was administered to 66 participants employed in local industry to explore perceptions of the practice of indigenous assessment in the local marketplace. Two research questions were posed: (1) How do you perceive indigenous assessment in your work context? (2) What is the impact of indigenous assessment in your work context? Results: Based on the qualitative data drawn and assessed, the descriptive findings hold promise; even though not all of the complied results reflected positive perceptions on indigenous assessment in the business context, over half of the participants indicated that their institution engaged in indigenous assessment; moreover, some included it as part of strategized development, thus connecting the institution to society. Implications: The result of the study and its main limitations imposed by time and space indicate that more comprehensive research is required in this area in order to better understand the impact of indigenous assessment in the Middle East and North Africa, focal emerging countries. The study is particularly useful for practitioners as it clarifies local perceptions of critical forces in the marketplace. This paper gives valuable reference to the role played by indigenous assessment in crafting sustainable organizations in the Lebanon.
Keywords: Business Context, Indigenous Assessment, MENA Leadership.
Scope of the Article: Social Sciences