Multifaceted Meaning of Corporate Social Responsibility (CSR): A Case Study Among Insurance Company, Non-Government Organization and the Government
Sanil S Hishan1, Suresh Ramakrishnan2, Ahmad Jusoh3, Muhammad Imran Qureshi4, Norhalimah Idris5

1Sanil S Hishan, Azman Hashim International Business School, Universiti Teknologi Malaysia.
2Suresh Ramakrishnan, Azman Hashim International Business School, Universiti Teknologi Malaysia.
3Yamunah Vaicondam, Faculty of Business, Accounting and Management, Segi University, Malaysia.
4Muhammad Imran Qureshi, Faculty of Technology Management and Technoprenurship, Universiti Teknikal Melaaca, Malaysia.
5Norhalimah Idris, Azman Hashim International Business School, Universiti Teknologi Malaysia.
Manuscript received on 07 May 2019 | Revised Manuscript received on 19 May 2019 | Manuscript Published on 23 May 2019 | PP: 868-872 | Volume-7 Issue-6S5 April 2019 | Retrieval Number: F11510476S519/2019©BEIESP
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Abstract: The term CSR is a topic which is being discussed widely among researchers. However, the meaning of the term CSR is not the same for all stakeholders. The present study has explored to understand the meaning of the term CSR for the practitioners as well as the related stakeholders. A qualitative approach was adapted for this study and an indepth interview was conducted with the CSR consultants, CSR managers of the corporate companies, NGOs and the government representatives. The study used the Nvivo 10 Software for data analysis. The study findings is consistent with the past literature related to CSR and the findings has highlighted that the term CSR is a dynamic term. The meaning of CSR is different for different stakeholders. The findings of the study will help the researchers and CSR practitioners to have a deeper understanding of the term CSR in different perspectives, which in turn will help in efficient implementation of the CSR initiatives.
Keywords: Corporate Social Responsibility; Meaning of CSR; CSR Definition; Corporate Citizenship; CSR Practitioners.
Scope of the Article: Social Sciences