Influence of Political Agenda Videos Posted on YouTube Based on Social Reality Issues
Shamsiah Abd Kadir1, Anitawati Mohd Lokman2, Saidatul Rahah Hamidi3, Shuhaida Mohamed Shuhidan4

1Shamsiah Abd Kadir, Centre for Media and Information Warfare Studies, Universiti Teknologi MARA.
2Anitawati Mohd Lokman, Faculty of Computer and Mathematical Sciences, Univesiti Teknologi MARA.
3Saidatul Rahah Hamidi, Faculty of Computer and Mathematical Sciences, Univesiti Teknologi MARA.
4Shuhaida Mohamed Shuhidan, Faculty of Computer and Mathematical Sciences, Univesiti Teknologi MARA.
Manuscript received on 25 March 2019 | Revised Manuscript received on 04 April 2019 | Manuscript Published on 27 April 2019 | PP: 264-272 | Volume-7 Issue-6S2 April 2019 | Retrieval Number: F10400476S219/2019©BEIESP
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Abstract: Today, videos featured on YouTube are becoming one of the political parties’ battlefields to win people’s hearts and minds. Indirectly, that new media also become a medium that presents many issues of social reality to influence the people whether implicitly or explicitly towards current situations concerning the political issues. The new media which is an alternative media to Malaysian civil society is a component that cannot be disputed by most parties, especially the political leaders of this country. Therefore, this study focused on issues of social reality played by YouTube related to politics in Malaysia, as well as interviewing experts from three different backgrounds including politics, psychology and cinematography to identify the specimens – political agenda videos. These experts were required to analyse, confirm, and select the relevant videos, which contents they were then required to examine for subsequent confirmation on their suitabilities in transport the information that may effect people’s emotion, which possibly may affect the unity of people. The study ultimately resulted in the selection on YouTube of 17 videos of social reality issues such as 1MDB Scandal, BERSIH, GST, Corruption, BR1 M, etc. From now on, this study has also succeeded in providing an idea about people’s emotions, sensitivity and awareness of social reality issues related to Malaysian politics.
Keywords: Social Reality Issue, Politics, Unity, YouTube, Emotion.
Scope of the Article: Social Networks