The Role of Duration, Digital Characters as Visual Stimulation in Non-English Animation Trailer
Ahmad Azaini Manaf1, Jong Sze Joon2, Mohd Rosli Arshad3, Wan Jamarul Imran Wan Abdullah Thani4, Ruslan Rahim5

1Ahmad Azaini Manaf, Faculty of Applied and Creative Arts, University Malaysia Sarawak.
2Jong Sze Joon, Faculty of Applied and Creative Arts, University Malaysia Sarawak.
3Mohd Rosli Arshad, Graduate, Department of Design, Dongseo University, Busan, Republic of Korea.
4Wan Jamarul Imran Wan Abdullah Thani, Faculty of Applied and Creative Arts, University Malaysia Sarawak.
5Ruslan Rahim, Faculty of Art and Design, MARA University of Technology.
Manuscript received on 24 March 2019 | Revised Manuscript received on 03 April 2019 | Manuscript Published on 27 April 2019 | PP: 79-84 | Volume-7 Issue-6S2 April 2019 | Retrieval Number: F10130476S219/2019©BEIESP
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Abstract: The research investigates the observation on youth by viewing foreign language trailers, the outcome testing can have a distinct effect on the stimulation of the audiences. The experiment conducted to investigate the correlation analysis which, based on visuals, genre, animation style, character designs, audio (soundtracks) and voices used in non-mainstream foreign language animation trailers. In this study, the test comprised of 60 youth from peninsular Malaysia and Sarawak to categorize factors of characters, violence content, genre, unfamiliar voices and audio sample from the respective foreign animation trailers. Interestingly, the finding suggested highest relationship on main characters, antagonist should appear in trailers (.853) without help of foreign voices, and of course the shortest duration plays towards intention to watch the full film, therefore the results on longest trailer durations were not stimulating. The significant of the research on trailers is imperative to determine the factors among Malaysian youth in cinema, for the development and digital creation of domestic animation film. The outcome is valuable for digital content directors, NLE(Non-Linear Editing) operators and creative marketers to promote content prior to cinemas.
Keywords: Film Trailers, Trailer Durations, Animation, Correlation Analysis, Protagonist, Antagonist, Character, Audio, Soundtrack, Editing, Offline Editors.
Scope of the Article: Visual Analytics