Behavioral Traits and Investment Decisions: An Empirical Study on Executives of Financial Service Sector
Ity Patni1, Somya Choubey2

1Dr. Ity Patni, Associate Professor, Department of Business Administration, Manipal University, Jaipur (Rajasthan), India.
2Dr. Somya Choubey, Assistant Professor, Faculty of Management of JECRC University, Jaipur (Rajasthan), India.
Manuscript received on 22 April 2019 | Revised Manuscript received on 04 May 2019 | Manuscript Published on 17 May 2019 | PP: 13-17 | Volume-7 Issue-6S4 April 2019 | Retrieval Number: F10030476S419/2019©BEIESP
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Abstract: The economic and financial theories presume that people act rationally in all the given situations by using the account of all available information while making decisions. In contrast to this, there is an evidence to illustrate the recurring patterns of quasi-rationalism in the way people proceed while making decisions and choices in the given uncertain situations. The thrust of this study is to share the findings of doctoral thesis on the theme of impact of behavioural traits on investment decisions which is limited to investors of Rajasthan only. The results explored that the ability to understand how money works and Investment Experience in the market parallel with cognitive dissonance, disposition and gambler’s fallacy (negatively) and familiarity bias (positively) affects investment decision making.
Keywords: Quasi-Rationalism, Behavioural Traits, Financial Literacy, Cognitive Dissonance, Disposition, Gambler’s Fallacy, Familiarity.
Scope of the Article: Financial and Scientific Applications of All Kind