Buying Behavior of Meat Consumption Relates to Food Safety from North and South Part of the Coimbatore City
R. Arun1, R. Bhuvaneswari2

1Dr. R. Arun, MBA., M.Phil., PGDCA, Ph.D, Assistant Professor, Dr. SNS Rajalakshmi College of Arts and Science, Autonomous Coimbatore (Tamil Nadu) India.
2R. Bhuvaneswari, MBA., M.Phil., Guest Faculty, Department of Extension and Career Guidance, Bharathiar University, Coimbatore (Tamil Nadu) India.
Manuscript received on 07 February 2019 | Revised Manuscript received on 13 February 2019 | Manuscript Published on 19 February 2019 | PP: 429-433 | Volume-7 Issue-5S January 2019 | Retrieval Number: ES2182017519/19©BEIESP
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Abstract: The food choice of consumer differ from person to person and the aim of the study is to identify how many of them are aware of food safety relates to meat consumption in Coimbatore the study area is dived into two sections south part of Coimbatore and north part of Coimbatore from where the respondents selected randomly 150 samples. Coimbatore is a metro city where the population growth increases every day for education, employment and for tourism. Most of the shop sold the mutton, chicken, fish combine in one shop it creates the food borne illness. Meat retail shops are near to snacks shops and tea stall are near to the meat shop. The bacteria can spread through insect fly to ready – to eat – food, which would create the illness. Here the attempts considered knowing the consumer buying behavior and awareness of meat consumption to find out the buying decision relate to preference of meat with food safety regulation from national level to international level. Simple percentage and chi-square are used for analysis with demographic variables. How many of them are aware of the standards and regulation of the food safety. It is essential to avoid the risk of food borne illness because each and every year children’s pregnant women and old age people are getting affected. According to the consumer point of view food safety becomes most important. It controls the consumer health and eliminating contaminants of pathogens.
Keywords: Consumer Perception, Food Safety Standards, Buying Behavior, Meat Consumption.
Scope of the Article: Social Sciences