English Mass Media: the World-Wide Knowledge Bank for Learners
S. Sreejana

Dr. S. Sreejana, Assistant Professor, Department of Science and Humanities, Kumaraguru College of Technology, Chinnavedampatti, Coimbatore (Tamil Nadu), India.
Manuscript received on 04 February 2019 | Revised Manuscript received on 17 February 2019 | Manuscript Published on 19 February 2019 | PP: 18-20 | Volume-7 Issue-5S January 2019 | Retrieval Number: ES2117017519/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: In the present scenario, English is considered to be a mandatory language professionally and officially all over the world. Almost all the people have a tendency to have good English communication skills. English is the most common foreign language also. Therefore in every walk of life, it has become mandatory for the students to have good English communication skills. The paper focuses on how Mass media helps the students acquire English language fast. The most common list of media that was widely used 20 years ago is broadcast, film, print media, audio recording and reproduction. While these mediums played a huge role in bringing about the transformation that we are witnessing across the world, the current game changer has been the Internet. The paper emphasizes on how the usage of internet helps the learners to have English language competency and how mass media acts as world-wide knowledge bank for students.
Keywords: Communication Skills, Mass Media, English Language.
Scope of the Article: Information Ecology and Knowledge Management