An Enhancement of Svm Based Semantically Enriched Variable Length Confidence Pruned Markov Chain Model Based Web Page Recommendation System
R. Rooba
Dr. R. Rooba, Assistant Professor, Department of Computer Technology and Information Technology, Kongu Arts and Science College (Autonomous), Erode, Tamilnadu, India. 

Manuscript received on January 05, 2020. | Revised Manuscript received on January 25, 2020. | Manuscript published on January 30, 2020. | PP: 5039-5045 | Volume-8 Issue-5, January 2020. | Retrieval Number: E6927018520/2020©BEIESP | DOI: 10.35940/ijrte.E6927.018520
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Abstract: Semantic Variable Length Markov Chain Length Model (SVLMC) is a web page recommendation system which combined the fields of semantic web and web usage mining by the Markov transition probability matrix with rich semantic information extracted from web pages. Though it has high prediction accuracy, it has problem of high state space complexity. The high space complexity reduce the execution speed and reduce the performance of the system, which was resolved by Semantic Variable Length confidence pruned Markov Chain Model (SVLCPMC) model that provides high user satisfied recommendation and Confidence Pruned Markov Model (CPMM). The time consumption of CPMM was reduced by Support Vector Machine (SVM). But still the recommendation accuracy is still below the user satisfaction. So in this paper, quickest change detection using Kullback-Leibler Divergence method is introduced to improve the accuracy of recommendation generation by developing a scalable quickest change detection schemes that can be implemented recursively in a more complicated scenario of Markov model and it is included in the training data of SVM. Then the performance of web page recommendation is improved by ranking the web pages using page ranking technique. Thus the performance of web page recommendation generation system has been improved. The experiments are conducted to prove the effectiveness of the proposed work in terms of prediction accuracy, precision, recall, F1-measure, coverage and R measure.
Keywords: Web Page Recommendation, Semantic Variable Length Markov Chain Length Model, quickest change detection, Kullback-Leibler Divergence, Page ranking.
Scope of the Article: Innovative Sensing Cloud and Systems.