Effect of Digital Marketing Campaigns on Youth- Related to Social Advertisements
Nikhil Monga1, Roktim Sarmah2, Pawan Kumar3, Anjali Sharma4
1Dr. Nikhil Monga*, Mittal school of Business, Lovely professional University, Phagwara, India.
2Dr. Roktim Sarmah, Mittal school of Business, Lovely professional University, Phagwara, India.
3Ms.Anjali Sharma, Mittal school of Business, Lovely professional University, Phagwara, India.
4Dr. Pawan Kumar, Mittal school of Business, Lovely professional University, Phagwara, India. 

Manuscript received on January 02, 2020. | Revised Manuscript received on January 15, 2020. | Manuscript published on January 30, 2020. | PP: 2231-2237 | Volume-8 Issue-5, January 2020. | Retrieval Number: E4954018520/2020©BEIESP | DOI: 10.35940/ijrte.E4954.018520

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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Marketing and promoting assume a colossal job in forming the public opinion — the manner in which we look at the things, the way we think, comprehend and respond. When companies are showcasing unfortunate practices it can have genuine, extremely negative impacts on our society. It would have very negative impact on our kids, the American Psychological Association revealed in their finding which reflects a connection between expanded unfortunate nourishment ads and rising youth corpulence, and association among tobacco and liquor notices and underage attraction towards smoking and drinking as they associate it with snob appeal. The advertising we’re constantly seeing and being inspired by them depicts the interest of an individual. Social media promotion is one of the contemporary marketing strategy which was designed to build the connect with the consumers. In this, marketers don’t have to retain control on the messaging. It relies on social information in generating, targeting, and delivering marketing communications. It requires specific Internet administration to gather the detail of social data of customers, set up and keep up associations with buyers and for conveying correspondences, for example, Facebook, Whatsapp, Twitter, and Google. They include focusing on and displaying only those promotions which is based on the searches and connections verbalized on similar administrations provided. Digital marketing is about finding distinctive approaches to show the correct substance and the correct advertisement to the customer at the perfect time. While print media and Television advertisement are still going strong but it has seen a drop in readership and viewership respectively, and individuals are changing from them to pay per views conveyed to them by online platforms like Netflix and Amazon Prime. Hence to reach the customer digital marketing is the key for future. So, the objective to do this study is to make people aware of the effectiveness of digital marketing through social advertisements.
Keywords: Digital Marketing, Social Advertisement, Youth.
Scope of the Article: Digital Rights Management.