Enhancing Customer Engagement using Beacons
K. Saranya1, S. J. Syed Ali Fathima2, Mohd N Azri Ismail3

1K. Saranya, Department of Computer Science and Engineering, Kumaraguru College of Technology, Coimbatore (Tamil Nadu), India.
2S. J. Syed Ali Fathima, Assistant Professor, Department of Computer Science and Engineering, Kumaraguru College of Technology, Coimbatore (Tamil Nadu), India.
3Dr. Mohd N Azri Ismail, Associate Professor, Department of Computer Science, National Defense University of Malaysia, Kuala Lumpur, Malaysia.
Manuscript received on 15 December 2018 | Revised Manuscript received on 26 December 2018 | Manuscript Published on 09 January 2019 | PP: 390-393 | Volume-7 Issue-4S November 2018 | Retrieval Number: E1998017519/19©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Most of the people these days use mobile phones for almost everything. Many technologies have been used in a smartphone which provides a variety of services like Social networking, payment, marketing etc. A new way of marketing which uses BLE beacon technology can be incorporated with a mobile application which is used to send personalized notifications to customers using the Indoor positioning system using Beacons. Existing GPS can’t be used for Indoor Positioning System, as there are some shortcomings like power consumption and also the accuracy of the system indoors due to obstructions to the satellite. RFID technology is accurate indoors but the range is too small which is only up to 15 meters. To overcome this Beacon is used which is a low-cost, low-energy transmitter equipped with Bluetooth Low Energy or BLE also known as Bluetooth 4.0 or Bluetooth Smart that can end proximity-based, context-aware messages over distances ranging from 15 cm to 70m.The Hardware used here is a beacon which transmits a signal which contains a Unique ID at regular intervals which can be detected within a certain range. A custom Mobile App is developed which receives the signal while in a certain proximity of the beacon and is programmed to calculate the distance. The Custom Mobile App connects to a Web server which makes use of the Unique Id received along with the signal to retrieve information corresponding to that Unique ID. The Web server contains a Database which keeps track of all the Unique Id’s and the appropriate information corresponding to each Unique ID.
Keywords: Bluetooth Low Energy, Accuracy Positioning, Indoor Positioning, Radio Map- based Positioning, Practical Path Loss Model.
Scope of the Article: Low-power design