Future Reality is Immersive Reality
Ch. Chandra Sekhar1, Shiv Sankar Ch2, G. Nageswara Rao3

1Ch. Chandra Sekhar, Aditya Institute of Technology and Management, Tekkali (A.P) India.
2Shiv Sankar Ch, Infosys Limited, (Telangana), India.
3Dr. G. Nageswara Rao, Aditya Institute of Technology and Management, Tekkali (A.P) India.

Manuscript received on 24 September 2018 | Revised Manuscript received on 30 September 2018 | Manuscript published on 30 November 2018 | PP: 302-310 | Volume-7 Issue-4, November 2018 | Retrieval Number: E1848017519©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Reality is defined as set of all that is real and has existence unlike imaginary. Immersive Reality is a path breaking technology which bridges the gap between imagination and reality. Virtual Reality (VR), Augmented Reality (AR) and the latest Mixed Reality (MR) together are called as Immersive reality. It has been a quite a few years that way that people interact with content has not changed. Productivity across businesses is not in an encouraging position. This paper highlights how Immersive technologies are going to alter how we interact with content fundamentally. For example, Companies such as GE Renewable Energy and its technology partner Upskill worked together to develop head-mounted display (HMD) which helped employee to receive wiring installation instructions instead of reading a traditional paper manual. Using virtual reality headset, we can take ourselves to imaginary environment. Another development in this field is Microsoft HoloLens which is self-contained holographic computer, helps us in accessing digital content and interact with the holograms in the world around us. The design of all these products aim same goal – being part of human efforts to create better world for people to live in. These kinds of developments can transform the current entertainment, gaming, Education, Training, real estate, hospitality, shopping experience, healthcare, marketing experiences and travel communication businesses. As there are two sides for a coin, there are many issues which Immersive Reality must tackle before it makes global presence. This paper also focuses on the ethical dilemmas that Immersive reality faces.
Keywords: Immersive Reality, Virtual Reality, Augmented Reality, Mixed Reality.

Scope of the Article: Augmented Reality