Factors Influencing Purchase Intention towards Electric Vehicles in Bangkok Metropolis
Korakrich Montian2, Nanthi Suthikarnnarunai2
1Korakrich Montian, School of Engineering, University of the Thai Chamber of Commerce, Dindaeng, Bangkok, Thailand.
2Dr. Nanthi Suthikarnnarunai, School of Engineering, University of the Thai Chamber of Commerce, Dindaeng, Bangkok, Thailand.
Manuscript received on 24 September 2018 | Revised Manuscript received on 30 September 2018 | Manuscript published on 30 November 2018 | PP: 123-128 | Volume-7 Issue-4, November 2018 | Retrieval Number: E1812017519©BEIESP
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Electric Vehicles (EVs) is the modern vehicle technology with a rapid development which will alleviate the problems of energy, air pollution and global warming that are becoming more severe. This paper was aimed at the study the relationships between individual factors and factors influencing purchase intention toward EVs in Bangkok Metropolis. The questionnaires distributed to 50 respondents were collected by online survey in Bangkok Metropolis which descriptive data were analyzed and inferential information by used a statistic: means, percentage, standard deviation and chi-squared test. According to the results obtained of the questionnaires show that Infrastructure factor and Financial factor were very important with the averages of 4.60 and 4.50 respectively, and the factors that were fairly important were Performance, Government Support, Market Efficiency Awareness, Environmental Impact and Information Awareness with the averages of 0.47, 4.06, 4.02, 4.00 and 3.68 respectively from most to least. Furthermore, the correlations between the demographic variables and purchase intention towards EVs in the future shown that the variables of gender, age, occupation, education highest and monthly income are all no significantly different for purchase intention towards EVs in the future. The results of the present research can help the researchers to continue create a new model forecasting toward EVs adoption in the future
Keywords: Electric Vehicles, Factors influencing, Purchase intention.
Scope of the Article: Process & Device Technologies