Role of Niche Marketing on Search Engine with Reference to Pay Per Click Advertisement
Esther Silvia1, S. Rabiyathul Basariya2

1Esther Silvia, Research Scholar, Department of Management Studies, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
2S. Rabiyathul Basariya, Associate Professor, Department of Commerce and Business Administration, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
Manuscript received on 12 February 2019 | Revised Manuscript received on 08 April 2019 | Manuscript Published on 28 April 2019 | PP: 258-260 | Volume-7 Issue-5C February 2019 | Retrieval Number: E10590275C19/19©BEIESP
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Abstract: A niche market is the subset of the market on which a specific product is focused. Niche market is highly specialized effective and aiming to survive among the competition from numerous super companies using the niche keywords. Niche marketing has influenced by the product features of specific market needs such as price range, production quality etc. In the digital world, marketers using the Online niche marketing for the products to be advertised using search engines. Search engines involve the promotion of websites by increasing the visibility of search engines results pages through paid advertising. In this paper the researcher has focused on “ROLE OF NICHE MARKETING ON SEARCH ENGINE WITH REFERENCE TO PAY PER CLICK ADVERTISEMENT”. Pay per click is an Internet advertising model used to direct traffic to websites in which advertisers pay the publisher. When the ad is clicked with search engines, advertisers used keyword phrases relevant to their target market. Pay per click advertisement also known as banner ads shown on the websites. At present the niche markets has provided the attractive opportunities available to marketers. Eye catching, effective and localized pay per click ads impact on buying markets. As the pay per click advertisement provide purchase opportunity wherever people may be surfing.
Keywords: Search Marketing Advertisement Markets Production Quality.
Scope of the Article: Social Sciences