Approach to Improve Quality of E-Commerce
Satish R. Billewar1, D. Henry Babu2

1Satish R. Billewar, PhD Scholar, JJT University, Jhunjhunu (Rajasthan), India.
2D. Henry Babu, Director, Sterling Institute of Management Studies, Nerul, Navi Mumbai (M.H), India.

Manuscript received on 18 November 2012 | Revised Manuscript received on 25 November 2012 | Manuscript published on 30 November 2012 | PP: 36-39 | Volume-1 Issue-5, November 2012 | Retrieval Number: E0368101512/2012©BEIESP
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Abstract: E-Commerce is the purpose of Internet and the web to conduct business. E-Commerce is the future of the businesses of 21st Century. But E-Commerce companies are facing big problems at the time of providing products to customers online. The problem is not about the quality of the products, but the information is not reaching to the customers easily and whatever information is available on the web sites of the companies that are not satisfying the traditional product purchase habit of the customer. Now the need arise to redefine the quality in the applications of the web sites as well as the implementation issues that become hurdle in E-Commerce business activities. The global and Indian E-Commerce sales statistics shows the internet penetration worldwide and E-Commerce Users World Statistics to address the reasons why the people have not accepted E-Commerce in India. The study addresses to various quality issues of the web sites which are neglected to fulfill the requirements of thee customers, and propose Total Quality Management (TQM) implementation as the best solution to sort out the issues.
Keywords: E-Commerce; E-Commerce Applications; Total Quality Management (TQM); Quality Issues.

Scope of the Article: E-Commerce