Strategies for Developing the MSMEs of Fisheries Processing Industry in Sukabumi, Indonesia
Yusuf Iskandar1, Nimmi Zulbainarni2, Siti Jahroh3
1Yusuf Iskandar*, Department of Management, Nusa Putra University, Sukabumi, Indonesia.
2Nimmi Zulbainarni, School of Business, IPB University, Bogor, Indonesia.
3Siti Jahroh, School of Business, IPB University, Bogor, Indonesia.

Manuscript received on November 17., 2019. | Revised Manuscript received on November 24 2019. | Manuscript published on 30 November, 2019. | PP: 11905-11908 | Volume-8 Issue-4, November 2019. | Retrieval Number: D9737118419/2019©BEIESP | DOI: 10.35940/ijrte.D9737.118419

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Abstract: The purpose of this research is to develop strategies to enhance the performance of MSMEs in the fisheries processing industry in Sukabumi Regency. The data used in the study were obtained from the result of interviews using questionnaires. This research used descriptive analysis, internal-external matrix analysis, IE matrix analysis, SWOT matrix, and QSPM analysis. The research findings obtained from internal and external factor evaluation using the IFE dan EFE matrix found that the industry has a rating of 2.775 and 3.225. The industry’s position is in quadrant II of the IE matrix, which is in the ‘intensive’ and ‘integration’ area. Based on the results of the SWOT analysis and QSPM analysis, four strategies can be carried out. The strategies obtained are expected to be able to answer all existing problems and be able to develop the fisheries processing industry MSMEs in Sukabumi Regency. Keywords :
Keywords: Development Strategy, Intensive, Integration, MSMEs.
Scope of the Article: System Integration.