The Impact of Digital Transformation on the Company’s Financial Growth
Kateryna Andriushchenko1, Viktoriia Kondarevych2, Oleksandr Datsii3, Dmytro Mishchenko4, Ljudmyla Ivashova5, Nataliia Levchenko6, Konstantin Pivovarov7, Igor Kutashev8
1V Kateryna Andriushchenko, Doctor of Economic Sciences Professor, Department of of Business Economics and Entrepreneurship, SHEE «Kyiv National Economic University named after Vadym Hetman», Kyiv, Ukraine,
2Viktoriia Kondarevych, PhD-student Department of Business Economics and Entrepreneurship, SHEE «Kyiv National Economic University named after Vadym Hetman»,
3Oleksandr Datsii, Doctor of Economic Sciences, Professor, Head of the Department of Finance, Banking and Insurance, University: Interregional Academy of Personnel Management,
4Dmytro Mishchenko, Doctor of Sciences (Public Administration), Professor, Department of State, Local and Corporate Finance, University of Customs and Finance,
5Ljudmyla Ivashova, Doctor of Sciences in Public Administration, Professor, Department of Public Administration and Customs Administration, University of customs and finance,
6Nataliia Levchenko, Doctor of Sciences in Public Administration, professor,Department of entrepreneurship, trade and exchange activities, National University “Zaporizhzhia polytechnic”,
7Konstantin Pivovarov, Doctor of Science in Public Administration, docent, Department of Public Administration, Interregional Academy of Personnel Management,
8Igor Kutashev, Doctor of political sciences, docent, Department of Philosophy and Political Science, Interregional Academy of Personnel Management.

Manuscript received on November 15, 2019. | Revised Manuscript received on November 28, 2019. | Manuscript published on 30 November, 2019. | PP: 8929-8935 | Volume-8 Issue-4, November 2019. | Retrieval Number: D9586118419/2019©BEIESP | DOI: 10.35940/ijrte.D9586.118419

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Abstract: The article substantiates the relevance of scientific understanding of those changes in the activities of companies that are observed during the development and application of digital technologies. The article highlights the positions of dialectical logic, explains the reasons for the transformation processes in the digital age, in accordance with which today the conditions for the activities of companies are changing. It is clear that the digital transformation includes purchases, sales, management of logistics, expenses, promotion of advertising, production. An model for maximizing profits for an enterprise using the apparatus of fuzzy sets is constructed, parameters that affect profit are determined.
Keywords: Fuzzy Set Apparatus, Pricing, Digital Technologies, Business Model, Digitalization, Profit.
Scope of the Article: Knowledge Modelling, Integration, Transformation, and Management, Uncertainty Knowledge Management.