Substantiation of the Choice Diversification Strategy for Ensuring the Safety of the Enterprise Activity
Anzhela Ignatyuk1, Nina Khumarova2, Andrii Vitrenko3, Oksana Kuzmenko4, Hanna Koptieva5, Andrii Doroshenko6
1Anzhela Ignatyuk*, Department of Economic Theory, Macro- and Microeconomics, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine.
2Nina Khumarova, Department of Economic Regulation of Environmental Management, Institute of market problems and economic-ecological research of NASU, Odessa, Ukraine.
3Andrii Vitrenko, Department of Economic Theory, Macro- and Microeconomics, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine.
4Oksana Kuzmenko, Department of Entrepreneurship, Trade and Exchange Activities, Alfred Nobel University, Dnipro, Ukraine.
5Hanna Koptieva, Department of management and taxation, National Technical University “Kharkiv Polytechnic Institute”, Kharkiv, Ukraine.
6Andrii Doroshenko, Department of Economic Theory and Economic research, Poltava State Agrarian Academy, Poltava, Ukraine.
Manuscript received on November 15, 2019. | Revised Manuscript received on November 28, 2019. | Manuscript published on 30 November, 2019. | PP: 8916-8924 | Volume-8 Issue-4, November 2019. | Retrieval Number: D9531118419/2019©BEIESP | DOI: 10.35940/ijrte.D9531.118419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The development of diversification enables the enterprise to provide economic security, achieve competitive advantages and minimise the risks of its activities. The research in the article is divided into three main blocks: In the first, the theoretical foundations for substantiating the choice of strategy for diversification of the production enterprise were summarized. The second proposes a methodologyof technology of choice of production strategies for ensuring the safety of the enterprise activity. The third block contains the development of recommendations to justify the choice of diversification strategy:the mechanism of formation and realization of diversification policy of the enterprise is offered;the use of the peer review method to justify the choice of diversification strategy is clearly presented (possible directions of strategy of diversification of activity are identified and the most promising directions of strategy of diversification of activity of investigated enterprise are selected by the method of a priori ranking);developed the methodological foundations for managing the diversification strategies of an industrial enterprise, which is a necessary element of the systematic support of the strategy of diversification of the enterprise activity (proposed an integrated algorithm for managing the diversification strategies of industrial enterprises; a fragment of the matrix of the choice of the type of diversification was developed, based on the goals and motivational reasons;the hierarchical structure of the decision-making system for the choice of rational diversification strategy is proposed and the scale of values of confidence coefficients is developed.
Keywords: Enterprise Activity, Diversification, Safety, Strategy.
Scope of the Article: Software Safety Systems.