Multi Level Marketing (Mlm): A New Era of Social Selling and Self Employment
Alimpiya Bordoloi
Alimpiya Bordoloi, Assistant Professor in the Department of Accountancy, Gauhati Commerce College.
Manuscript received on November 12, 2019. | Revised Manuscript received on November 23, 2019. | Manuscript published on 30 November, 2019. | PP: 8802-8805 | Volume-8 Issue-4, November 2019. | Retrieval Number: D9423118419/2019©BEIESP | DOI: 10.35940/ijrte.D9423.118419

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Abstract: Multi level marketing (MLM) is a new concept though it is deep rooted in the age old civilization. In India it is still in nascent stage, however has become popular among the masses. Since its entry in India in the mid 90s, it has attracted more than 5 million people. Through this study, the researcher tries to highlight the factors which persuade a person to join MLM business. With the growing trend of unemployment and lack of job avenues, the paper also focuses on the effect of MLM business on employment generation.
Keywords: MLM, Unemployment, Job Avenues, Employment Generation.
Scope of the Article: Next Generation Internet & Web Architectures.