Transformation of Managerial Innovations in Conditions of Digitalization of Market Relations
Svetlana Khaminich1, Mykhailo Broshkov2, Eduard Kuznietsov3, Olеna Ptashchеnko4, Viktoriia Milcheva5, Olga Boiko6
1Svetlana Khaminich*, Department of Marketing and International Management, Oles Honchar Dnipro National University, Dnipro, Ukraine.
2Mykhailo Broshkov, Department of Physiology, Biochemistry and Microbiology, Odessa State Agrarian University, Odessa.
3Eduard Kuznietsov, Department of Management and Innovations, Odessa I. I. Mechnikov National University, Odessa, Ukraine.
4Olеna Ptashchеnko, Marketing and Corporate Communications, Simon Kuznets Kharkiv National University of Economics, Kharkiv, Ukraine.
5Viktoriia Milcheva, Department of Marketing, Business and Trade, Odessa National Academy of Food Technologies, Odessa, Ukraine.
6Olga Boiko, Accounting and Audit Department, Odessa National Economic Universit, Odessa, Ukraine.

Manuscript received on November 20, 2019. | Revised Manuscript received on November 28, 2019. | Manuscript published on 30 November, 2019. | PP: 7888-7893 | Volume-8 Issue-4, November 2019. | Retrieval Number: D9137118419/2019©BEIESP | DOI: 10.35940/ijrte.D9137.118419

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Abstract: To date, the changes provoked by the digital economy have affected all industries, from the growing interest in cryptocurrencies, developments in the field of financial technologies, the Internet of things (IoT), intuitive programming, online education and significant progress in gene therapy. Management as a science of management also undergoes innovative changes, turning into a “digital” reality. Production management is implemented through ERP systems that allow you to remotely reconfigure the production line, track deviations in the use of materials, etc. Other types of requirements are also imposed on personnel management, such as the possession and application of emotional intelligence, determined by the person’s ability, in this case, the manager, to recognize emotions, understand the intentions, motivation and desires of other people, and the ability to manage their feelings and emotions of other people in order to solve practical problems. Collaboration with freelancers and working with an outsourcing pool allows you to enter the global virtual labour market and attract the best talents on a worldwide scale. All of the above tasks can be attributed to the category of a more high-tech, high-tech level than standard management decisions. To move to this “new” level, significant modernization of both technologies and methodological approaches to the system of managerial innovations is required. The article describes the main types of managerial innovations, offers methodologies for assessing the quality of management, and analyzes the impact of the introduction of individual tools at leading enterprises and outsiders on their effectiveness and competitiveness in the digital economy.
Keywords: Digitalization, Managerial Innovations, Market Relations.
Scope of the Article: Aggregation, Integration, and Transformation.