Effect of Social Networking Technology Addiction on Academic Performance of University Students in Nigeria
Victor Ndubuaku1, Victor Inim2, Ufodiama Clifford Ndudi3, UdoEmmanuel Samuel4, Abner Ishaku Prince5

1Victor Ndubuaku, lecturer, Accounting Department, Federal College of Agriculture Ishiagu, Ebonyi State.
2Victor Inim, Eenior lecturer, Accounting Department, Nile University of Nigeria.
3Ufodiama Clifford Ndudi, B.Sc.,Doctoral Student, University of Nigeria.
4UdoEmmanuel Samuel, Doctoral student, University of Nigeria.
5Abner Ishaku Prince, Postgraduate Student at the University of Nigeria.
Manuscript received on January 02, 2020. | Revised Manuscript received on January 15, 2020. | Manuscript published on January 30, 2020. | PP: 173-180 | Volume-8 Issue-5, January 2020. | Retrieval Number: D8393118419/2020©BEIESP | DOI: 10.35940/ijrte.D8393.018520

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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: The benefits of social media networking platforms on students’ academic performance in contemporary times cannot be, overemphasized. These social networking platforms crafts out opportunities for information sharing andalso danger for students in diverse fields. The danger of social networking addiction on students’ academic performance, health, and social well-being triggered this study.400 students enrolled in this cross-sectional study, through stratified random sampling technique. Using the online survey of Google Form for data collection. The Ordinary Least Square and Pearson’s correlation coefficient was used to quantify and examine the impact. Findingsrevealed that social networking impact significantly on students’ academic performance, and was more prevalent among undergraduate students (P = 0.000). Pearson’s correlation coefficient revealed a significant relationship between social networking addiction, academic performance, health and social well-being of students (p=0.001). The misapplication of social media can become addictive among users and students.Cognitive Behavioral Therapy is proposed to diminish the negative effect of social network addiction on students and other co-users.
Keywords: Academic Performance, Addiction, Business Student, Online Survey, Social Networking.
Scope of the Article: Big Data Analytics and Business Intelligence.