Store Attribute Factors Inducing Customer Loyalty in the Context of Apparel Retailers
Santosh Kumar Alreddy
1Dr. Santosh Kumar Alreddy, Department of Marketing & Strategy, IBS Hyderabad (A Constituent of the ICFAI Foundation of Higher Education), Hyderabad, India.
Manuscript received on November 12, 2019. | Revised Manuscript received on November 25, 2019. | Manuscript published on 30 November, 2019. | PP: 4898-4902 | Volume-8 Issue-4, November 2019. | Retrieval Number: D8377118419/2019©BEIESP | DOI: 10.35940/ijrte.D8377.118419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The aim of this paper is to explore elements and variables of store attributes impelling customer loyalty. This study uses loyalty program members from apparel stores. Initially the variables were explored through literature and interview with retailers. In the second step, exploratory factor analysis was used to identify factors of store attributes. Multiple regression test the significant effect of extracted factors on customer loyalty intentions. It was evident from the result that, interpersonal communication fail to induce loyalty among members of loyalty program. In future the study would be carried out in different stores.
Keywords: Store Attribute, Interpersonal Communication, Loyalty Intention, Apparel.
Scope of the Article: Wireless Communication.