Business Scaling Using the Latest Marketing Tools
Оlena Sadchenko1, Liliya Yakymyshyn2, Svitlana Kovalchuk3, Daryna Chernenko4, Anna Zaitseva5, Alla Dudnyk6
1Оlena Sadchenko*, Department of Marketing and Business Administration, Odessa I.I. Mechnikov National University, Odessa, Ukraine.
2Liliya Yakymyshyn, Industrial Marketing Department, Ternopil Ivan Puluj National Technical University, Ternopil, Ukraine.
3Svitlana Kovalchuk, Department of Marketing and Trade Entrepreneurship, Khmelnytsky National University, Khmelnytsky, Ukraine.
4Daryna Chernenko, Accounting and Auditing, V. N. Karazin Kharkiv National University, Kharkov, Ukraine.
5Anna Zaitseva, International Economic Relations named after Arthur Golikov, Kharkiv National University named after V.N. Karazin, Kharkov, Ukraine.
5Alla Dudnyk, Department of Management, Dnipro University of Technology, Dmytro Yavornitskogo avenue, Dnipro, Ukraine.

Manuscript received on November 10, 2019. | Revised Manuscript received on November 17, 2019. | Manuscript published on 30 November, 2019. | PP: 3889-3894 | Volume-8 Issue-4, November 2019. | Retrieval Number: D8298118419/2019©BEIESP | DOI: 10.35940/ijrte.D8298.118419

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Abstract: In business, development is the key to success. If a company stands still, larger competitors will quickly lure all its customers. To prevent this from happening, the enterprise is being expanded, that is, it is scaling up the business. The article displays the prerequisites for scaling, the main ways, as well as what is necessary for expanding the business. A special role in scaling is played by modern marketing tools and automation of business processes. The article discusses how to simplify the strategy of scaling a business with the help of automation and the latest marketing tools.
Keywords: Business Scaling, Chatbots, Franchising, Marketing Tools.
Scope of the Article: Big Data Analytics and Business Intelligence.