Internet Banking Adaptation in Different Age Ranges
Yousef A. El-Ebiary1, Salameh A. Mjlae2, Shatha F. Ghazal3
1Yousef A. El-Ebiary, Faculty of Informatics and Computing, UniSZA, Terengganu, Malaysia.
2Salameh A. Mjlae, Prince Abdullah bin Ghazi faculty of IT, Al-Balqa Applied University Al-Salt, Jordan.
3Shatha F. Ghazal, Prince Abdullah bin Ghazi faculty of IT, Al-Balqa Applied University Al-Salt, Jordan.
Manuscript received on November 19, 2019. | Revised Manuscript received on November 29 2019. | Manuscript published on 30 November, 2019. | PP: 10001-10003 | Volume-8 Issue-4, November 2019. | Retrieval Number: D8262118419/2019©BEIESP | DOI: 10.35940/ijrte.D8262.118419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The Internet application has dramatically expanded since the past decade, and such expansion has equally led to the increased risk in the Internet usage, especially in the domain of internet banking. The confidence level among different segments of e-banking users or customers is examined in this study, and the difference in outcomes are explained. Questionnaires were distributed to 315 respondents to obtain data. The obtained results show that different segments of users or customers show different levels of trust towards internet banking usage at Cairo Bank in Egypt. Additionally, different segments of users show different levels of perceived lack of information. Furthermore, the most notable segmentation can be split into three groups as follows: users or customers aged between 18-30, those aged above 60, and the rest. This study is of value to the security and marketing of internet banking services.
Keywords: Internet Banking, e-Commerce, e-Marketing, Customer Trust, Internet Risk
Scope of the Article: E-Commerce.